Pony Tail Effect

Pony Tail Effect

using google trends, my 10-year-old daughter and I looked side-by-side at interest in Ponytail, "short hair", and "long hair". Looking back over the past, short hair was more popular than long hair,  there was a transition phase, and then "long hair" became more popular.

During the times when the query for "short hair" and "long hair" coincided, there is a marked bump in interest in "pony tail". If this happened once or twice, that could be a clear coincidence. However, this correspondence occurred four times.

What is the Cause? What is the Effect?

I suspect that the correspondence is the ambivalence to hair length leads to greater interest in pony tails. When society is comfortable in its stylistic hair length option, there's no need for long-haired people to want to pass as a short-haired person with a pony tail. 

There may be other indications. If you're an investor in hair-care companies that benefit from either long hair or short hair, you may wish to analyze your business closely when you start seeing pony tails.

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